Tom Hardy Nike ad
Branding & Marketing Steven Gouws Branding & Marketing Steven Gouws

Tom Hardy Nike ad

I know it’s Tom Hardy, and he’s been doing incredible work lately… but this voice-over? It’s pure “guy next door.” Exactly the tone we mean when we say “everyman” or “casual”: effortless, relatable, and completely unforced… yet somehow it lands with real gravitas.

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Vocal Fry
Corporate Narration Steven Gouws Corporate Narration Steven Gouws

Vocal Fry

Let’s chat about vocal fry – you know, that cool, creaky sound you hear from singers, actors, voice-over artists, and yep, even the Kardashians. This unique way of speaking can add a ton of depth and character to your voice-over projects, but mastering it isn’t always a piece of cake, especially since audience tastes are always evolving.

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